Travel

Bookman Bicycle Cup Holder

Sick of people questioning how hipster you are? Worry no more! Bookman has created a cup holder for your coffee that clamps on to the handlebars of your bicycle! (Fixed gear, of course. Brakes are for pussies.)

This easy to use cup holder from Bookman, a company based out of Stockholm that specializes in accessories for bicycles and the urban cyclist, is aptly named, the “Cup Holder” (So meta, right?). All you do is squeeze the two rings together, place the clamp somewhere on the handlebars, and thats it. The two ring design not only facilitates the clamping, but it also accommodates for different size cups. If your cup doesn’t fit, simply flip the cup holder over.  It won’t slip, and due to the spring steel construction, durability shouldn’t be an issue. Its assembled without screws or glue, and its ridiculously easy to disassemble if the need arises.  Comes in black, white, green, and red.

Check out Bookman’s video demonstrating the Cup Holder. Complete with a soundtrack that Ryan Gosling would drive to in a silent, brooding manner.

So if that ironic mustache and iTunes account riddled with Arcade Fire songs isn’t raising your hipster street-cred fast enough, Bookman’s new Cup Holder will help you kick it into ludicrous-speed (because warp speed is soooo mainstream)!

Pre-order yours here.